THE GENESIS OF NATTY GARB
In the bustling streets of Delhi, amidst the rhythm of life and the pulse of fashion, a journey began. Fuelled by a passion for style and an insatiable creativity, Rishabh, founder of NATTY GARB, took its first steps into the world of fashion blogging, With each post, a niche was carved, showcasing a unique vision and flair.
A Vision Takes Shape
As the journey delved deeper into the realm of fashion, the vision crystallized. In the corridors of college, amidst late-night sketches and endless brainstorming sessions, NATTY GARB was born. It was a fusior of,streetwear cool and high fashion elegance, reflecting Rishabh's distinct aesthetic
Milan Beckons
Destiny beckoned on the grandest of stages: Milan Fashion Week. Sponsored for a graduation project, THE NATTY GARB LABEL was unveiled to the world. It was a moment of triumph, as designs de down the runway, captivating audiences and leaving an indelib on the global fashion scene.
PIVOTING AMIDST ADVERSITY
AS THE WORLD GRAPPLED WITH THE ONSLAUGHT OF THE COVID-19 PANDEMIC, NATTY GARB PIVOTED. UNDETERRED BY CHALLENGES , ALLIANCES WERE FORGED WITH MILAN AND PARIS SALES TEAMS , EXPANDING THE BRAND’S FOOTPRINT IN INTERNATIONAL MARKETS. IT WAS A TESTAMENT TO RESILIENCE AND ADAPTABILITY IN THE FACE OF ADVERSITY.
KOA Studios: A Haven of Creativity
In the heart of Delhi, KOA Studios emerged as a sanctuary for creativity. Here, amidst the hustle and bustle of city life, Rishabh nurtured the essence of NATTY GARB. Beyond that, the studio became a hub for innovation, where expertise was lent, shaping the very fabric of the fashion industry.
Homeward Bound
With unwavering resolve, NATTY GARB turned its gaze homeward in 2022. Embracing the vibrant tapestry of India's fashion landscape, Rishabh and his team embarked on a journey to captivate hearts and minds across the nation. From pulsating sneaker festivals to enchanting pop-up events, an indelible mark was left on the Indian fashion scene.
A YEAR OF GROWTH
As the brand continued to soar, 2023 was marked by exponential growth, From dazzling fashion exhibitions to captivating pop-up events, NATTY GARB continued to push boundaries and redefine the fashion narrative. With each endeavor, Rishabh and his team cemented their position as trailblazers in the industry.